The China Mail - Young labels make sustainable fashion headway at NY Fashion Week

USD -
AED 3.673075
AFN 70.874048
ALL 87.504313
AMD 382.662988
ANG 1.790208
AOA 917.999874
ARS 1076.412304
AUD 1.613333
AWG 1.8025
AZN 1.735859
BAM 1.730222
BBD 1.979349
BDT 119.093221
BGN 1.72826
BHD 0.376859
BIF 2913.826432
BMD 1
BND 1.309877
BOB 6.771506
BRL 5.887008
BSD 0.98034
BTN 84.38307
BWP 13.826695
BYN 3.20808
BYR 19600
BZD 1.969113
CAD 1.397995
CDF 2876.999575
CHF 0.824115
CLF 0.025783
CLP 989.390009
CNY 7.3145
CNH 7.331885
COP 4370.75
CRC 504.02325
CUC 1
CUP 26.5
CVE 97.514924
CZK 22.271903
DJF 174.390827
DKK 6.63233
DOP 60.70043
DZD 132.747419
EGP 51.330602
ERN 15
ETB 129.275688
EUR 0.888215
FJD 2.294699
FKP 0.783049
GBP 0.769915
GEL 2.760244
GGP 0.783049
GHS 15.187265
GIP 0.783049
GMD 72.000236
GNF 8485.02006
GTQ 7.559517
GYD 205.050179
HKD 7.756565
HNL 25.397823
HRK 6.678203
HTG 128.02534
HUF 361.863988
IDR 16809.9
ILS 3.736403
IMP 0.783049
INR 86.157804
IQD 1284.049791
IRR 42112.503248
ISK 128.890152
JEP 0.783049
JMD 155.094385
JOD 0.708904
JPY 143.949026
KES 129.697463
KGS 87.449707
KHR 3925.593329
KMF 444.501709
KPW 900.013215
KRW 1450.05984
KWD 0.306976
KYD 0.816856
KZT 505.763905
LAK 21236.009732
LBP 87833.911382
LKR 291.18096
LRD 195.976811
LSL 19.045247
LTL 2.95274
LVL 0.60489
LYD 5.447612
MAD 9.277034
MDL 17.414885
MGA 4454.904598
MKD 54.654783
MMK 2099.267437
MNT 3510.035407
MOP 7.835499
MRU 38.780683
MUR 44.500423
MVR 15.40088
MWK 1698.448482
MXN 20.470385
MYR 4.438015
MZN 63.910009
NAD 19.044068
NGN 1590.24987
NIO 36.069272
NOK 10.769245
NPR 135.067084
NZD 1.734805
OMR 0.384954
PAB 0.979976
PEN 3.642773
PGK 3.990958
PHP 57.064497
PKR 274.973678
PLN 3.798325
PYG 7851.568721
QAR 3.571757
RON 4.421301
RSD 104.078971
RUB 83.504493
RWF 1411.572294
SAR 3.754294
SBD 8.354365
SCR 14.328411
SDG 600.499594
SEK 9.817435
SGD 1.32857
SHP 0.785843
SLE 22.780225
SLL 20969.501083
SOS 560.247387
SRD 36.939787
STD 20697.981008
SVC 8.577293
SYP 13002.318778
SZL 19.034895
THB 33.689042
TJS 10.64815
TMT 3.5
TND 2.986399
TOP 2.342099
TRY 38.060765
TTD 6.655755
TWD 32.734023
TZS 2669.999984
UAH 40.618997
UGX 3610.877736
UYU 42.089158
UZS 12716.809031
VES 77.11805
VND 25710
VUV 126.180859
WST 2.884176
XAF 579.902754
XAG 0.03195
XAU 0.000313
XCD 2.70255
XDR 0.721784
XOF 580.379926
XPF 105.505277
YER 245.297909
ZAR 19.438899
ZMK 9001.194926
ZMW 27.639752
ZWL 321.999592
  • RBGPF

    62.0100

    62.01

    +100%

  • CMSC

    -0.4500

    22.15

    -2.03%

  • JRI

    -0.2250

    11.765

    -1.91%

  • SCS

    -0.4000

    10.21

    -3.92%

  • BCC

    -3.7600

    94.68

    -3.97%

  • NGG

    0.3800

    65.59

    +0.58%

  • BTI

    0.3400

    40.55

    +0.84%

  • RIO

    -0.7400

    54.87

    -1.35%

  • GSK

    -0.8800

    33.6

    -2.62%

  • RELX

    0.4800

    49.02

    +0.98%

  • CMSD

    -0.5500

    22.2

    -2.48%

  • RYCEF

    0.1400

    9

    +1.56%

  • VOD

    -0.1300

    8.45

    -1.54%

  • AZN

    -1.8900

    64.87

    -2.91%

  • BCE

    -0.0200

    20.98

    -0.1%

  • BP

    -1.6700

    26.23

    -6.37%

Young labels make sustainable fashion headway at NY Fashion Week
Young labels make sustainable fashion headway at NY Fashion Week

Young labels make sustainable fashion headway at NY Fashion Week

Two years after losing her job in fashion due to the pandemic, Emma Gage founded her own brand, Melke, that debuted at this season's New York Fashion Week with an emphasis on sustainability.

Advertisement Image

Text size:

The 26-year-old from Minnesota is not the first to bet on this trend, at a moment when the fashion industry has faced criticism for its environmental impact.

Another designer, 23-year-old Olivia Cheng, told AFP that "everybody now wants to be part of this conversation."

Her brand, Dauphinette -- known for its jewelry and outfits crafted from real flowers -- was featured on New York fashion week's official calendar for the first time, showing over the weekend at a Chinatown restaurant.

Gage cited the use of hemp, organic cotton and recycled fabrics as materials that are less environmentally harmful, and also voiced her mission to purchase materials from companies committed to respecting human rights.

"I would never want to come out and say like, yeah, everything's 100%, sustainable, everything's perfect," Gage said. "Because that's a lie."

Speaking from her studio in Brooklyn's Bushwick neighborhood, a trendy area for New York creatives, Gage said she's "focusing on making pieces that will last."

- Zero plastic? Still elusive -

She said "zero plastic" remains an elusive goal at the moment, because synthetic materials often slip into recycled fabrics.

Thus the focus on durability, and making use of every piece of fabric on hand: Gage creates "scrap bags" made out of small bits of material, for example.

Far from voluminous or elegant evening gowns, one of Gage's favorite items is the humble sweater, which she makes a play on every collection with embroidered motifs -- flowers, fish and now sheep have graced her pieces.

But keeping it simple doesn't translate to less creativity. The designer's second collection -- inspired by the Anne Carson book "Autobiography of Red" -- emphasizes this strong color, often incorporating dark tones and using fringe reminiscent of lava flows.

For her fall/winter 2022 collection, set for presentation Tuesday, Gage wanted to evoke memories of a trip to an Irish medieval castle and her discovery of falconry: "The symbiotic relationship of two predators working together -- you have human and a bird trying to work together for the same common goal."

- Gingko nuts and beetle wings -

Cheng's presentation Sunday bet on old clothes and floral materials, preserved thanks to a resin she said is non-toxic.

She also ventured into experimentation, offering one outfit made of gingko nuts and a dress studded with beetle wings -- which she specified died of natural causes and not for her project.

Both designers said they favor local suppliers but aren't against sourcing from elsewhere.

Gage said that only sourcing stateside "completely eliminates all of the beautiful craftsmanship that exists around the world."

She does face a dilemma of keeping her brand -- which makes pieces to order -- affordable.

"I can't be the only one making things more affordable, if they're sustainable," she said. "I need other people to also be buying what I'm buying so that the price can go down."

But that kind of popularity could create its own problem of overproduction and waste. Gage has tried to approach the problem by creating a product line with varying price points, the least expensive being a t-shirt for $75.

Cheng -- the daughter of Chinese immigrants who has two dresses on show in the Metropolitan Museum's current fashion exhibition -- is able to keep prices lower for her fruit and flower jewelry, with some pieces going for less than $50.

"It's most central to me to remember why we started our mission and how we can kind of further that story," she said. "And to not get caught up in kind of the illusions of grandeur."

F.Brown--ThChM

Advertisement Image